Case study
KB Bathrooms Decade Range
CGI lifestyle visuals for the launch of the KB Bathrooms Decade furniture range. Brochure-ready images built from technical drawings, before photography was possible.
Bathrooms / Interior Products
KB Bathrooms Decade Range
CGI lifestyle visuals for the launch of the KB Bathrooms Decade furniture range. Brochure-ready images built from technical drawings, before photography was possible.
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Overview
A new furniture range needed brochure images before it could be photographed.
Instead of physical room sets and a photoshoot, we used CGI to create lifestyle images for the brochure and wider marketing.
- 8 final CGI renders
- Custom 3D product models
- Brochure-ready lifestyle visuals
KB Bathrooms Decade Range
Freestanding Bath and Vanity Unit, Loft Bathroom Scene
A new furniture range needed brochure images before it could be photographed.
The brief
Only drawings to work from, and plenty of creative freedom.
With very little creative direction provided, we developed the room design, styling, camera angles and look of every image, while keeping each product accurate.
KB Bathrooms Decade Range
KB Bathrooms 2D floor plan
Only drawings to work from, and plenty of creative freedom.
The idea
Show the furniture in a real home, not on its own.
Each bathroom was designed to show scale, materials and everyday use, with other KB Bathrooms products in the scene. The aim was to help customers imagine the range in a finished space.
KB Bathrooms Decade Range
Toilet and WHB Unit, Alternative Angle
Show the furniture in a real home, not on its own.
What we made
Every unit was modelled from the supplied drawings and specifications.
We then built the scenes, lighting and materials, tested several camera views and chose the strongest for final delivery.
KB Bathrooms Decade Range
KB Bathrooms, SketchUp view
Every unit was modelled from the supplied drawings and specifications.
The outcome
The Decade range could be marketed before traditional photography was possible.
CGI removed the need for costly room builds and gave more flexibility during design and approval.
KB Bathrooms Decade Range
WC Unit and Tall Storage Cabinet, Detail View
The Decade range could be marketed before traditional photography was possible.
Result
Visualised before photography. Ready before launch.
The final visuals were used in the Decade range brochure, created entirely from technical information and product specifications.
KB Bathrooms Decade Range
Full Bathroom Suite, Hero Scene
Visualised before photography. Ready before launch.