2026 Décor Launch Campaign

Overview

A new décor collection had to launch before anything physical existed.

The launch content was made before the décors reached the UK and before the panels were manufactured. We recreated each décor in 3D and built a CGI campaign around it for brochures, social media and advertising.

• 5 brochure-quality CGI renders
• 14 lifestyle marketing visuals
• Launch advert and motion content
• Ongoing monthly content

The brief

No stock, no showroom and no photography. The product still had to feel real and desirable.

Every image had to show the quality and atmosphere of the décors through CGI alone, and stay cost-efficient compared to building room sets for a photoshoot.

The idea

Tell a story around each décor, not just show a panel.

Lighting, composition and interior scenes were designed to give each décor its own atmosphere, so people could picture it in a real room.

• Story-led product visuals
• Digital recreation of real décors
• Reusable assets for long-term campaigns

What we made

Creative direction, CGI scenes, rendering and a launch advert.

The Jade Aura advert tells a short visual story inspired by how emerald textures form and how the finished panel is made, giving people an emotional connection to the material. Everything was built to work across brochures, social media and ongoing promotion.

The outcome

The collection could be marketed earlier, without the cost of staged photography.

The same CGI assets keep supporting new marketing and social content as the range grows.

Result

Visualised before production. Marketed before manufacture.

The campaign supported the rollout of the new collection through CGI marketing content, advert visuals and ongoing social campaigns. The work continues with new scenes and updated visuals across the range.